N-Hance Signs Sponsorship Deal With Front Row Motorsports For Daytona 500


LOGAN, UTAH – N-Hance, a national wood refinishing company and sister company to Chem-Dry, the nations leading carpet cleaner, sponsored NASCAR Sprint Cup driver David Ragan’s No. 34 Ford in Sunday’s Daytona 500. This sponsorship marked the company’s first association with the nation’s fastest-growing sport and an opportunity to introduce millions to the N-Hance brand.

Ragan’s crew chief, Jay Guy, is a new Chem-Dry franchise owner in the Charlotte, N.C., area. Guy approached Chem-Dry home office staff about sponsoring Ragan’s car, one of three entries in the race from Front Row Motorsports, and the two sides quickly worked out a deal.

“We’re excited to be associated with NASCAR and Front Row Motorsports. This is a tremendous chance for N-Hance to increase its profile on racing’s biggest stage,” said Dan Tarantin, president and CEO of Harris Research Inc., N-Hance’s parent company. “Our sponsorship also illustrates our commitment to our franchise owners and receptiveness to their ideas. We’re committed to helping all our owners develop robust client bases and maximize their profitability.”

N-Hance’s associate sponsorship secured space behind each of the No. 34 Ford’s rear fenders for a N-Hance decal. The deal gives N-Hance marketing rights to use Ragan’s likeness in advertising and other materials; the two parties are open to N-Hance sponsoring Front Row cars in other Sprint Cup races this year, including the Coca-Cola 600 in Charlotte on May 27.

“We’re a small, relatively new, emerging team, and this is just one more partner we have in our portfolio that’s an emerging company. That seems to be the best fit as far as sponsorship partners for Front Row,” said Jerry Freeze, Front Row Motorsports’ general manager. “For us, it just further validates our approach to seek sponsorships from emerging brands.”

Statesville, N.C.-based Front Row Motorsports, owned by Tennessee native and restaurant entrepreneur Bob Jenkins, has established itself as one of the rising teams in NASCAR since its founding in 2004. The team earned five top-20 finishes in 2010 and had another successful year in 2011, marked by driver David Gilliland’s third-place finish in the Daytona 500.

The Daytona 500, nicknamed “The Great American Race,” is stock car racing’s largest and most prestigious event. It kicks off the season for the Sprint Cup Series, NASCAR’s highest level of competition, and annually draws attendance figures approaching 200,000 and television viewership that has reached as high as 20 million.

N-Hance is a Revolutionary Wood Renewal system that specializes in transforming the condition or color of wood surfaces.  N-Hance can transform surfaces such as flooring, cabinets, railings, trim, and doors. While N-Hance is a division of The Home Depot, each franchise across the nation is independently owned and operated. To learn more about N-Hance, visit www.nhance.com.